Snapchat apologizes again, this time over “Snap Spam”


It seems that those running Snapchat may have undergone a few PR lessons thanks to their recent hacking debacle and, instead of blaming others, have immediately apologized over spam users have recently received.

Referred to now as “Snap Spam”, users of the app had a number of photos and videos sent to them over the weekend. “We’ve heard some complaints over the weekend about an increase in Snap Spam on our service. We want to apologize for any unwanted Snaps and let you know our team is working on resolving the issue,” Snapchat said in a blog post written January 13.

The blog post goes onto to say that despite the fact that they’re working on the spam problem, the fact that Snapchat is becoming more and more popular makes it also a bigger target for spammers.

“While we expect to minimize spam, it is the consequence of a quickly growing service. To help prevent spam from entering your feed, you can adjust your settings to determine who can send you Snaps. We recommend “Only My Friends” :).”

The team at Snapchat denies that the spam has anything to do with the recent hacks that saw millions of its user’s phone numbers and usernames stolen.

[via TechCrunch, Snapchat blog, image via Softonic]

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  1. Timmeh

    It’s not unlikely that Google’s PR office is behind this actions, because that is exactly how USA corporates work. See e.g. the documentary about Swedish Filmmaker versus Aggressive Dole PR: This agressive campain was organised by the same PR office who promoted the war in Iraq.

  2. JMJ

    This company lacks ethics. I trust their apology as much as I would one coming from an individual; for example, a trusted employee who was abusing his position and repeatedly denied it until I showed him smoking-gun surveillance videos.