Google’s Eric Schmidt believes Android is winning the war against Apple


In an interview with Bloomberg, Google Chairman Eric Schmidt has made comments that should stir up fanboy wars all over. Despite all  the different players, it’s pretty safe to say that it all comes down to Android versus Apple — a battle that Eric Schmidt believes Google is winning.

This is a huge platform change; this is of the scale of 20 years ago — Microsoft versus Apple. We’re winning that war pretty clearly now. […]

It’s an interesting comparison to make really, and I’m not sure it’s quite the same situation. You could liken it to Microsoft versus Apple in some ways, but in the end, this is a very different Apple we’re talking about today. One thing I do agree with, however, is his take on Google’s “core strategy.”

The core strategy is to make a bigger pie. We will end up with a not perfectly controlled and not perfectly managed bigger pie by virtue of open systems.

The key here is the bigger pie. Android has a ton of handsets available, with some even indistinguishable from each other and quality not being consistent due to the range of prices. Fragmentation is also a problem in terms of software. But despite those things, its reach has grown a staggering amount the last couple of years. Only time will tell whose strategy will work.

Competition is good for us, and whoever loses this “battle”, we win.

[via The Verge, image via Jolie O’Dell]

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  • Coyote

    I would have to say the adoption rate is even higher for Android.

    When Windows first came out Macs weren’t the end all be all, in fact most people didn’t even know what a PC was. In this age, Apple has dominance, they were the 1 smart phone to have. For google to have come in, run buck shot over RIM, Blackberry, and Palm to the point they don’t even exist in the market. Apple had better come up with something good for the iPhone 6, or it won’t be around much longer either.