Google Maps for Android and iOS now show ads alongside search results

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Google has introduced advertising in its Maps applications for both Android and iOS. The company has long offered businesses the option to pay and have their establishments highlighted in the map, but this new implementation allows advertisers to have their ads appear alongside search results.

As with other Google services, ads will be labelled as such and even have a slight purple hue to differentiate themselves. Google is calling them “relevant ads,” and as you can see in the image above, the idea is to only show advertised locations relevant to your searches.

One potential issue this could bring would be advertised locations that are not necessarily as close as other results — locations that aren’t as inconvenient to go to would be displayed alongside the best results simply because they’re ads. But as long as you’re aware of it, it should be easy to just ignore them completely.

It’s no surprise that Google has brought ads into Google Maps. After all, the company still makes a bulk of their earnings through advertising. Google Maps, as great it is, also continues to be a free service — which is all that really matters anyway.

[via Google, The Next Web]

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1 comment

  1. daveposh

    The latest Google Maps update on android is a piece of crap. It used to be a great app to navigate; speaking driving direction, showing turns before you get to the turns, etc. They rewrote it and it is terrible now. I, and thousands of others, have uninstalled this latest update. See for yourself. On android, go to Play Store and read the reviews. Under reviews, select “ALL REVIEWS”, then select Options, “Latest version only”. 95%+ one-star reviews complaining about bad update.