Kogan charges 6.8% tax to anyone using Internet Explorer 7

Even though Internet Explorer 10 (IE 10) is waiting to be released publicly, a portion of Internet users are still dwelling on the old versions of IE, the most popular being IE 7. Using older versions of IE not only forces security compromises, but also is a pain to website developers, as adding support to a older versions of IE requires more effort, for certain types of sites.

Kogan.com, an Australian online retailer website, has found an interesting way of alerting IE 7 users; and trying to force them to upgrade to newer versions of IE or to choose other browsers like Firefox, Chrome, Opera, or Safari.

Customers who shop on Kogan.com using IE 7 will be presented with an extra tax of 6.8% (0.1% for every month since IE7 has been released). Rusal Kogan stated that their website developers had to spend as much time adding support for IE7 as it takes for Chrome, Safari, and Firefox combined. He also noted that he didn’t expect anyone to pay the charges, and rather believed that everyone would most probably upgrade to a newer version of IE or use an alternative browser.

This “Internet Explorer tax” has absorbed positive comments from Kogan customers and other bloggers.

[via BBC News]

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  • @Seamus McSeamus:

    I believe kogan is perfectly ok with losing 50% of the 2% who still use IE 7. Sometimes businesses have to fire their customers to save money and increase peace of mind.

  • Seamus McSeamus

    Personally, I don’t understand why people continue using badly outdated browsers. I get familiarity and all that, but the upgrades usually have security patches included with them, in addition to performance or functionality improvements.

    That said, if I decided to stick with an older browser and had some online retailer busting my chops for it, my reaction would be “Screw you, I’ll go to Amazon instead” rather than “Thanks for the reminder, I’ll get right on that *and* spend an additional 50 bucks as well”.

  • I for one applaud him. He is not the government, he is a private business owner and last time I checked FREEDOM allowed him to support whatever operating systems he wants. I’ll support any business progressive enough to only support newer technology.

  • Jenny

    Mr Kogan – as other retailers like him – seems determined to shoot himself in both feet by treating customers with such contempt in the middle of a recession.

    “Wrongs are often forgiven; contempt never” – Lord Chesterfield

    Perhaps Kogan.com customers will treat this stupid manouevre with the contempt IT deserves – and take their custom elsewhere.

  • ewsmith

    I’m surprised that this has only started now. I rather hate modifying my rather easy to read code structure for a browser that doesn’t support common web standards.

  • Paul D

    Good on him. The fossils need stirring up once in a while

  • FredySmith

    Rather than impose a penalty on users of IE7 he could offer a discount to users of more current browsers and inform user of IE7 that they could qualify for said discount if they chose to update. To me it’s just like home insurance firms offering discounts to customers who have installed security devices.

  • Leslie

    That is not the point. This guy is trying to dictate user behaviour because he cannot be bothered doing the minimal effort required to support IE7. If we let him get away with it now then he will continually try it on (IE8 for example) and IMO that is simply not good enough.

    Not only that but other companies might also think it is a good idea and I have met alot of mediocre managers (esp. in retail) who are simply interested in profit.

    So as far as I am concerned people should be jumping up and down about this rather than applauding it. I would go as far as to say that I think people should be blacklisting his business then he will get the message that he should count himself lucky to have us as customers rather than what appears to be a stinking attitude right now by telling me that in order to give him my money I need to use software as dictated by him. This is an insult.

    Or to put it another way, if the government (of any country) started saying if you do this then we will tax you xxx% but if you do it our way then we will not. Would people then stand by and let it go – I think not.

  • Godwin

    @Leslie: I am not a developer; so can’t comment about the development for IE 7.
    But, here’s a quote from the above article itself.

    He also noted that he didn’t expect anyone to pay the charges, and rather believed that everyone would most probably upgrade to a newer version of IE or use an alternative browser.

  • Leslie

    Well then here is a comment that opposes the “popular” view……

    I live in Australia and I happen to use Firefox but on principle I have a simple answer to companies like Kogan – you will never get my money. So before anyone else gets this stupid idea into their head they should quickly forget it.

    Honestly I find it quite pathetic to hear this sort of thing because as a Developer myself I fully understand that it is not difficult to support IE7. Given that for XP users IE8 is the last version they will be able to use I will wait to see with interest if they have the guts to impose an IE8 tax.

    Next thing will be the “masses” supporting the British Internet Spying laws – Pathetic all round I think.